How TDL Solutions Elevated Best Skin Research’s Growth & Brand

Through a strategic partnership with TDL Solutions, Best Skin Research (BSR) significantly enhanced its digital footprint, deepened relationships in the Harrisburg, PA area, and drove measurable patient recruitment results.

Explore the targeted marketing approaches that accelerated BSR's growth, established key industry collaborations, and set the foundation for expansion into new regions.

Before TDL Solutions

  • Limited brand awareness in Harrisburg, PA.

  • Modest online and social media presence.

  • Challenges reaching and recruiting potential patients for clinical studies.

After TDL Solutions

  • Robust social media strategy (Facebook, Instagram, LinkedIn) driving audience engagement and visibility.

  • Compelling professional headshots and branded content positioned the clinic team as trusted experts.

  • Leveraged LinkedIn for B2B outreach, securing partnerships with leading organizations like Biorasi, WayCRO, and investment from Vytal Plant Science.

  • Patient recruitment soared through coordinated campaigns, achieving over 600 inquiries and more than $350K in direct enrollment ROI.

TDL Solutions Approach

Boosting Online and Social Presence

TDL Solutions established and optimized BSR’s Facebook, Instagram, and LinkedIn pages, resulting in significant gains in both views and engagement. The use of high-quality branding photos and professional headshots helped personify the clinic, building credibility with prospective patients and medical partners.

Social Proof and Partnerships

By showcasing the dedicated BSR team and the clinic environment, TDL Solutions crafted content that resonated with both patients and partners. This enhanced online reputation enabled direct outreach on LinkedIn, allowing BSR to secure new collaborations with clinical research organizations and attract investment interest.

Converting Interest into Results

TDL Solutions drove an integrated patient recruitment strategy, combining social media, TV advertising, and traditional methods. A standout TV commercial with the local ABC affiliate generated over 600 patient inquiries, translating into $350K in patient enrollment revenue.

TDL Solutions also developed relationships with groups such as eClinPro and Trial Partners, leveraging Meta ad campaigns tailored to specific skin conditions. A referral program was implemented to further boost patient sign-ups.

Review from Dana Mauch, Owner of Best Skin Research

“I highly recommend Mary Beth at TDL Solutions. She quickly understood what Best Skin Research needed and brought creative, effective marketing ideas that help us stand out. Mary Beth is collaborative, responsive, and always goes the extra mile. It’s been a pleasure working with her, and I appreciate her dedication to helping our business grow.”

We’re Proud to Serve Harrisburg, PA & Surrounding Areas

TDL Solutions proudly serves small businesses throughout Harrisburg, PA and surrounding areas with expert executive assistance, marketing management, and project management.

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